Greenpeace activists try to prevent the dumping of nuclear waste in the Atlantic Ocean – and meet with resistance and scorn. Only years later does the campaign succeed. With dozens of barrels of nuclear waste on board, the freighter Gem, chartered by the British Atomic Energy Agency [...]
“We’re alive, we’re the lucky ones” – UNICEF’s campaign for solidarity with child refugees highlights the shared stories of Harry and Ahmed, and in doing so reminds us of the millions of tragic fates during the great European trauma of the 20th century. […]
This award-winning promotional clip for a Spanish NGO is the Robin Hood of viral videos: by outwitting YouTube’s automated search algorithms, it takes from the rich and gives to the poor, essentially beating the advertising agency at its own game in order to help the homeless on the streets of Barcelona. Michel [...]
Two of the most successful fundraising videos in recent memory illustrate several key strategies of professional production and distribution in the context of charity. […]
