This section gives insight into our research by offering short analyses on selected videos and their poetic and rhetorical strategies.
With its video The DNA Journey, which has been viewed more than 17 million times, the flight comparison site Momondo landed a widely noticed and controversial viral hit in the summer of 2016. Produced in cooperation with the family research platform AncestryDNA and published on various video [...]
In 2015, the right-wing conservative weekly Junge Freiheit took the debate about the school curriculum plans of the Baden-Württemberg Red-Green (Social Democrat and Green Party) coalition government as an opportunity to launch a campaign against the so-called ‘ideology of gender mainstreaming’. Just as Junge Freiheit is part [...]
Shortly before the US presidential elections in 2016, the conservative lobby organisation Secure America Now invited you to take part in an imaginary journey into the horror vision of an ‘Islamised Germany’. At the end of 2016, the video Welcome to the Islamic State of Germany sent [...]
Using apparently subversive strategies, the video campaign of the ‘Refugees Welcome’ initiative confronts viewers of xenophobic videos with opposing perspectives and thus calls for more tolerance – albeit with dubious success. During the peak phase of the so-called ‘European refugee crisis’, the ‘Flüchtlinge Willkommen’ (‘Refugees Welcome’) initiative, [...]
The video of little Omran, a Syrian boy who received medical care following a bomb attack in Aleppo, became an international media symbol by showing the suffering of the Syrian people during the raging civil war. […]
Swiss media activists “Bitnik” use a jamming transmitter to hijack security cameras in the London Underground and invite the security personnel to a game chess on their screens. This form of guerrilla artivism skilfully reverses the imbalance of power between those being observed and those doing the observing. […]
“We’re alive, we’re the lucky ones” – UNICEF’s campaign for solidarity with child refugees highlights the shared stories of Harry and Ahmed, and in doing so reminds us of the millions of tragic fates during the great European trauma of the 20th century. […]
Video evidence on the witness stand: how a right-wing political blog exploited the inherent ambiguity of witness videos to push its anti-Islamic message. […]
Jihadist hate propaganda as video activism: how the web video COME ON RISE acts as a call to action in the context of the so-called Islamic State’s current Lone Actor campaign […]
The video PEGIDA-ABENDSPAZIERGANG (PEGIDA EVENING WALK) is a mobilisation video in support of the protest marches organised by Pegida Dresden and gives an insight into the xenophobic movement’s self-perception. […]
