This section gives insight into our research by offering short analyses on selected videos and their poetic and rhetorical strategies.
The video PEGIDA-ABENDSPAZIERGANG (PEGIDA EVENING WALK) is a mobilisation video in support of the protest marches organised by Pegida Dresden and gives an insight into the xenophobic movement’s self-perception. […]
Their joy evident and their excitement palpable, a group of young people strolls through the Stockholm Metro, replacing advertisements with hand-painted art posters and showing their viewers how to pass the entrance barriers to the railway station without a valid ticket – but with all the more style. The [...]
This video depicts transgender activist Sylvia Rivera’s furious monologue at a demonstration in 1973. After the original recording was rediscovered and digitalised, it quickly became a major source of inspiration for present-day queer activism. […]
This award-winning promotional clip for a Spanish NGO is the Robin Hood of viral videos: by outwitting YouTube’s automated search algorithms, it takes from the rich and gives to the poor, essentially beating the advertising agency at its own game in order to help the homeless on the streets of Barcelona. Michel [...]