Videos in Close-Up


This section gives insight into our research by offering short analyses on selected videos and their poetic and rhetorical strategies.

Come On Rise

December 1st, 2016|Categories: Videos in Close-Up|Tags: , |

Jihadist hate propaganda as video activism: how the web video COME ON RISE acts as a call to action in the context of the so-called Islamic State’s current Lone Actor campaign […]


November 29th, 2016|Categories: Videos in Close-Up|Tags: , , , , |

The video PEGIDA-ABENDSPAZIERGANG (PEGIDA EVENING WALK) is a mobilisation video in support of the protest marches organised by Pegida Dresden and gives an insight into the xenophobic movement’s self-perception. […]

So You Think You Can Stay

November 23rd, 2016|Categories: Videos in Close-Up|Tags: , , |

The bitter irony of a fictitious casting show in the context of the Norwegian asylum policy. […]

No Respite

October 9th, 2016|Categories: Videos in Close-Up|Tags: , |

Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Extremistische Online-Propaganda des Islamischen Staates: das Rekrutierungs- und Motivationsvideo NO RESPITE („Kein Aufschub“). […]

September 7th, 2016|Categories: Videos in Close-Up|Tags: , , |

Their joy evident and their excitement palpable, a group of young people strolls through the Stockholm Metro, replacing advertisements with hand-painted art posters and showing their viewers how to pass the entrance barriers to the railway station without a valid ticket – but with all the more style. The activities and campaigns organised by the anarchist collective are fun, that much is evident. So are their videos, smartly bridging the gap between semi-documentaries and semi-tutorials – they are fun to watch and, much to the dismay of public transportation companies, extend an invitation to imitation. […]


August 12th, 2016|Categories: Videos in Close-Up|Tags: , , , , , |

This video depicts transgender activist Sylvia Rivera’s furious monologue at a demonstration in 1973. After the original recording was rediscovered and digitalised, it quickly became a major source of inspiration for present-day queer activism. […]

The Most Boring Viral Video

July 20th, 2016|Categories: Videos in Close-Up|Tags: , , , |

This award-winning promotional clip for a Spanish NGO is the Robin Hood of viral videos: by outwitting YouTube’s automated search algorithms, it takes from the rich and gives to the poor, essentially beating the advertising agency at its own game in order to help the homeless on the streets of Barcelona. Michel de Certeau would have been proud. […]

Most Shocking Second a Day Video

July 20th, 2016|Categories: Videos in Close-Up|Tags: , , , |

Two of the most successful fundraising videos in recent memory illustrate several key strategies of professional production and distribution in the context of charity. […]